About SUNOK
Founded by Michelle Oben, SUNOK Beauty is a design-led beauty tools company based in New York City. SUNOK designs makeup brushes and tools made to feel comfortable in the hand and beautiful on display. The company launches early 2027, shipping to customers across the United States.
Why SUNOK
Sure, there are plenty of good makeup brushes out there. What's missing? One that's designed around the thing that actually holds it. Your hand.
We shape our brushes for how they feel in your hand, because a brush that works with your hand is one you control more precisely.
But we also believe that the things you reach for every day deserve as much design love as everything else you own. So we've designed our brushes to be objects worth keeping in view—tools as beautiful on your vanity as they are effortless in your hand.
SUNOK's designs are patent-pending and kept under wraps until launch.
A note from Michelle
Most beauty brands today are launched by celebrity makeup artists or celebrities—I am neither.
I’m someone who has spent her career in advertising figuring out how to make brands and products people actually want to use.
I’m also just a gal who has loved beauty since she was a kid watching her mom put on makeup. I’d study how she’d place her foundation, shape her brows, put on a perfect red lip—I felt like I was watching a movie star getting ready for the red carpet (even if that red carpet was just daily life).
We’ve bonded over beauty for thirty-some years now, and it was upon this realization that a lightbulb went off: while our looks have evolved, our makeup tools have not. Why are we settling for handles that are uncomfortable sticks? Why are we stuffing them into bags, cups, or weird plastic organizers on our counter?
So SUNOK Beauty was born—named after both of us. I wanted to design comfortable brushes that give you more control and precision, that you could also display like art on your vanity. I can’t wait to share them with you.
Michelle Oben, Founder & CEO
Frequently Asked Questions
What is SUNOK?
SUNOK is a design-led beauty tools company based in New York City. It designs ergonomic makeup brushes and tools that are comfortable in the hand and beautiful on display. SUNOK launches early 2027.
Who founded SUNOK?
Michelle Oben is the founder and CEO of SUNOK, based in New York City.
What does SUNOK mean?
SUNOK is named after founder Michelle Oben’s mother, Sun Ok. “Sun” is also Michelle’s middle name—Michelle Sun Oben—so the name honors both mother and daughter.
What does SUNOK make?
SUNOK creates ergonomic makeup brushes and tools, the everyday essentials of beauty, through the lens of a design studio. It has reimagined these essentials, starting with the makeup brush.
When does SUNOK launch?
SUNOK launches early 2027, shipping to customers across the United States.
How do I get early access?
Sign up at sunokbeauty.com. Insiders get an exclusive preview and first access to shop the collection at launch.
What makes SUNOK different?
Other beauty brands put makeup first while tools are treated as secondary—almost like accessories. SUNOK is built the other way around: the tools are the entire point. It is dedicated to crafting well-made brushes, balancing ergonomics and aesthetics so each brush feels comfortable in the hand and looks beautiful on display.
Are SUNOK makeup brushes made to be displayed?
Yes. SUNOK designs its brushes and tools to be left out, not hidden. Every design detail was chosen so that the brushes don’t just feel good in your hand, but look good on your vanity.
Where is SUNOK based?
SUNOK is based in New York City.
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